There is not much that I insist upon. It is, as I said, a very short list.
1. Typeface must be readable.
2. Websites must be navigable.
3. Objects to be worn, including jewelry and women's shoes, must be comfortable.
4. Good design must not be valued less because it is affordable.
5. Scarcity of a well-designed object must not be intentional.
tags:
design
value
scarcity
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