They're having a field day over at NOTCOT with designer bottled water. See, for example, the 9/09/06 "Water Lists" and 9/28/06 "Wawali" posts at NOTCOT.COM.
My favorite example, posted on NOTCOT.ORG by RUGENIUS (post #1470) is this one:
Other .org examples, from posts #1424 (notcot) and #859 (anonymous), include Fred water and a designer Evian bottle.
However, clever as these bottles might be, there is a darker side to designer water. As NOTCOT contributer "Oo" (Olivier Ozoux) points out on ThisNext , designer water is "the ultimate perversion from a product point of view."
On his blog, Ozoux cites a report from the Earth Policy Institute, which argues that the waste associated with bottled water is tremendous. This waste consists not only of empty bottles for our landfills, but also of the enormous amounts of energy used in their production and distribution.
The answer, Ozoux argues, is to drink more tapwater. I couldn't agree more. Of course, that's easy for me to do: the tapwater in my tiny town (Montpelier, Ohio) has won first place for municipal water in the Berkeley Springs International Water Tasting Awards.
In fact, the water here in Montpelier is so good . . . (wait for it, here it comes). . . they've bottled it.